Know what each customer is really worth — before you spend to acquire them.
Customer Lifetime Value (LTV) is the total revenue you can expect from a single customer over the entire relationship. This forecaster calculates your LTV based on average order value, purchase frequency, and customer lifespan — then shows how it compares to your customer acquisition cost.
Understanding LTV tells you exactly how much you can afford to spend acquiring each customer while remaining profitable. Most businesses either overspend (losing money on acquisition) or underspend (leaving growth on the table).
Connects directly with the Profit Reality Calculator — know your margin, then forecast what each customer is worth. Your data never leaves your browser.